8:50 Welcome Address And Opening Remarks From Chairperson

9:00 Keynote: Building A Profitable Prepaid Business Model And Program Strategy

• Pinpointing your prepaid offerings with comprehensive market understanding
• Aligning prepaid strategies with your business advantages
• Implementing and customizing prepaid programs for targeted markets to ensure a profitable prepaid strategy

Jason Brooks
VP of Prepaid Product
Meta Payment Systems

9:45 Gift Card Think Tank: Roundtable Discussion: The Good, The Bad And The Ugly

Statistics:

• Gift card market is expected to exceed $52 billion by 2012
• According to a study from a market research firm, nearly 35% of consumers who purchased gift cards in the last 12 months anticipate spending more on gift cards during the next 12 months, with 9.1% expecting to spend “significantly more”
• 53% of gift card redeemers reported that they often or always spend more than the card value, and most likely over two store visits rather than one, according to the same study

Strategies:

• Value proposition and appeal – delivering essential brand message and building brand connection
• Generating revenue and uplifting profit
• Understanding the cost structure of gift card programs
• System development and architecture
• An important note about legal requirements and compliance
• Innovations on the way – building a business case

Roundtable Moderator:

Edward Shulkin
President
GiftCard Partners, Inc.

Speakers:

11:15Prepaid Cards Distribution Expansion: Boosting your Prepaid Profitability

• Setting up your retail stores for success
• Building B2B – exploring the opportunities and strategies around prepaid B2B programs
• Defining and expanding your online offerings
• Leveraging the third-party retailers to drive traffic and incremental revenue

Matt Davies
Gift Card Manager
Nike

1:15 Developing An Innovative Prepaid Program To Reach The Unbanked

• Taking a closer look at the unbanked market
• Developing effective general spending reloadable prepaid products to meet the unbanked market needs
• Using a variety of distribution channels, including retail, thirdparties, and direct to consumer initiatives like mail, internet and television advertising

Crystal Simmons
Manager, Card Programs
H&R Block Inc

2:00 Boosting Loyalty Marketing With Prepaid Cards

• Powering up your marketing mix with prepaid cards
• Loyalty marketing revolution – be bold and innovative!
• Understanding and reaching the Gen-Y market
• Measuring and maximizing the ROI

2:45 End Of Conference